Exclusive View, a tool specifically designed to showcase prime properties and informative editorials directly to Knight Frank’s network of property industry professionals and active property investors on an extensive database.
— for Knight Frank, February 2017
Amplifying and engaging the target audience of an offline magazine, bringing it into the digital age with a fulfilling app. Improving and keeping engagement high with real estate agents and other property stakeholders, by highlighting key dates and listing performance.
Project management with Knight Frank marketing manager
Onboarding and content collection process
Present concept to major stakeholders
Research and competitor analysis
Handover and quality assurance
Visual design
Before kicking off development of the product, we identified target users to understand their goals and expectations from their experience using the app.
We designed the application map to understand the entire structure of the app, clarify product goals and eliminate any inconsistencies.
We created the wireframes to study the functionality, understand user behaviour and prioritise interface elements. This also allowed stakeholders to see how individual pages would flow and function.
Designing a system to create an experience that felt consistently on-brand. Typography, iconography, colours, sets of reusable components and guidelines to give designers and engineers a shared language to build a consistent product that can be easily scaled and updated.
Users can search for properties in several ways: inserting a specific location, by property type or at a state level. Users can also find places near them or in a geolocation on the map.
On this screen, users can review the property detail, looking at a media library, find principal contacts, share the place with their network, and save it in their bookmarks to easily find at any time.
This section includes all the properties and agents a user bookmarked.