Hotels.com

Hotel Like a Pro

We expanded Hotels.com’s visual identity as part of a dynamic brand strategy, partnering with the NBA to enhance brand perception and reach new consumers.

The campaign saw strong engagement, with some channels surpassing 12M views.

BRANDING · ADVERTISING · VISUAL DESIGN

Expedia Group

eMail System

I contributed to the transformation of Expedia Group’s email communications by helping develop a unified design system and module library. 

Analysed ~400 modules, optimised 100, reduced redundancy, improved efficiency by 33%, and supported campaigns across 10+ brands, 20 languages, and 32 regions.

UI/UX · STRATEGY · DOCUMENTATION

Expedia

Made to Travel

I specialise in blending above-the-line creative with digital strategy to create seamless, engaging omnichannel brand experiences.

By enhancing user journeys across apps, websites, social media, and online campaigns, I ensure a consistent, impactful brand presence that drives meaningful engagement across all platforms.

VISUAL DESIGN · BRAND INTEGRATION · STRATEGY

One Key

Rewards & Loyalty

Integrated the fresh brand identity of Expedia Group’s One Key Rewards program across platforms like Expedia, Hotels.com, Vrbo, Wotif.

This effort brought consistency to product interfaces, websites, and emails, improving the user experience and establishing One Key as a recognisable rewards program across the group’s brands.

VISUAL DESIGN · BRAND INTEGRATION · STRATEGY

Vrbo

Relax, you booked a Vrbo

Transformed Vrbo’s digital presence by incorporating the refreshed visual identity into key touch-points, including the app, website, social media, and marketing efforts.

This strategic approach created a consistent and engaging user experience, strengthening brand recognition and trust.

VISUAL DESIGN · BRAND INTEGRATION · STRATEGY

Knight Frank

Exclusive View

Boosted engagement by turning an offline magazine into a dynamic digital experience for Knight Frank’s global investors.

Led UI/UX for the real estate platform, designing a scalable system with advanced search, saved listings, and performance insights to support confident decision-making.

UI/UX · PROCESS OPTI · PROJECT MANAGEMENT

Ages Made in Italy

Brand Identity

Crafted the visual direction for a new Italian leather goods brand by IED alumni, blending traditional craftsmanship with modern design through refined branding and a sleek e-commerce site.

The brand launch sparked early interest online and opened conversations with niche stockists.

BRANDING · ART DIRECTION · ADVERTISING