The Affiliate Program provides a centralized hub that creates links to Expedia Group promotions and inventory with the goal to increase affiliate customer engagement. This helps affiliates gain higher conversions, earning additional revenue.
— for Expedia Group, April 2020
Provide affiliates with an introduction to the Affiliate Program, increasing their knowledge and level of trust in the features available in the hub.
Align the Affiliate Program marketing collaterals and the brand management tool user interface with the new Expedia Group brand identity, for a cohesive and on-brand visual experience.
Team up with a content strategist and a web developer
LP and management tool Lo-Fi and Hi-Fi wireframes
Visual design using an existing design system
Present concept to major stakeholders
Research and competitor analysis
Handover and quality assurance
Information architecture
Web design UI/UX
Creating a wireframe to define contents and their hierarchy for the onboarding and informative collaterals. Creating the brand management tool framework to determine the information to display, the product functionalities and allow stakeholders to preview the tool.
Studying and analysing the extensive design system of Expedia Group to evaluate the foundation and components needed to build the interface. A set of components and guidelines have been assessed with the development team to evaluate the components taken into consideration for the interface.
By using sorting and filtering tools, affiliates can preview brands available on the hub and add them into their portfolio based on key information and points of sale available for each brand.
Using existing components to implement sign-up and sign-in user interface. Allowing users to improve their experience in the hub by changing the display settings by region, language and currency.